Digital assets platform operator Crypto.com and Trump Media & Technology Group Corp (NASDAQ:DJT) have announced changes to their previously announced prediction market integration.
Rather than develop a direct prediction market integration on Truth Social, the companies will pivot to a marketing agreement under which Crypto.com’s prediction markets experiences will be marketed to the Truth Social user base.
Kevin McGurn, Interim CEO of TMTG said,“Our strategic focus is to drive revenue across Truth Social, continue to build our global media business, and close the merger with TAE. This marketing agreement better aligns with our priorities and will put Crypto.com’s prediction market experiences in front of a highly engaged digital audience.”
Crypto.com, like other leading crypto exchange companies, has been making a big push to expand its product portfolio outside of digital assets. The company recently hired OKX alum Iskandar Vanblarcum to head its Prediction Markets unit.