Poland based CFDs broker XTB SA (WSE:XTB) has continued its recent strategy of increasing visibility through sports sponsorships throughout Europe, agreeing to become Title Sponsor of the CEV Champions League Volley Men for 2027 and 2028. This partnership highlights the competition’s status as the premier event in European Volleyball, showcasing top clubs and the world’s best players competing for the coveted championship title.
The move follows recent deals which saw XTB become back-of-shirt sponsor for Ligue 1 club Olympique Lyonnais, and sleeve sponsor for FC Porto.
As a dominant force in European sports, Volleyball commands a massive, passionate following. The CEV Champions League Volley Men represents the pinnacle of this elite competition, where top clubs clash for supremacy. With extensive international broadcasts and additional coverage via EuroVolley.TV, the tournament ignites a vast, dynamic fanbase, driving unmatched engagement across Europe.
Commenting on the announcement, Szymon Szymański, chief growth officer at XTB, said,“We aim to be Europe’s premier investment platform. Volleyball is a valuable addition to our existing partnerships in MMA, football, and basketball. This partnership with the CEV elevates our brand visibility while deepening our bond with a passionate sports community. We are moving beyond traditional sponsorship to inspire fans to revolutionize how they engage with their personal finances. Together, we are setting a new standard for sports engagement, creating meaningful value that resonates far beyond the volleyball court.”
CEV President Roko Sikirić said,“The involvement of an innovative brand such as XTB is a strong endorsement of the growing international profile and commercial appeal of the CEV Champions League Volley. We are delighted to welcome our partner and grateful for the trust they have placed in European Volleyball. This partnership will help us bring the competition closer to an even wider audience, create new opportunities to engage with our fans, and open up exciting new possibilities for digital and technological innovation across Europe and beyond.”
Throughout this two-year partnership, XTB will amplify its brand through on-court visibility, activations, and hospitality. Both partners will also deliver engaging digital communications and unique player-focused content.